Free while in beta
Every comment turns into a DM. Automatically.
Someone comments your keyword. They get your link seconds later, while they still care. You set it up once and it runs on every post from then on.
Comments
sam.builds this is so good 🔥
4m · Reply
nadia.k need this
2m · Reply
Add a comment…
thecoffeeroasters
Active now
Message…
comment lands
Getting started
Three steps. Then you can close the tab.
There is no onboarding call, no setup fee, and no fourth step.
Sign in with Instagram
One tap on Instagram's own login screen. No Facebook Page, no Business Manager, no password shared with anyone.
Pick a post and a word
Choose any post or reel, type the keyword people will comment, and write the message they get back.
That's it — it's running
Every matching comment from now on gets your DM. You never open the app again unless you want to.
Most tools ask for a Facebook Page, a linked account, and a Business Manager invite before step one. This does not.
This is the entire form.
Not the simplified version for a screenshot. There is no flow builder behind it, no second screen, and nothing that needs a call to switch on.
New campaign
Draft
Which post
When someone comments
Send them this
Hey {username} — here’s the guide you asked for 👇
Link to send
A comment has a shelf life.
Someone commenting is the warmest lead you will get all week. They are on the post, phone in hand, actively asking. An hour later they are somewhere else entirely.
By hand
09:41 → Tomorrow, maybe
If it is still in the notifications by the time you look.
CoffeeReach
09:41 → 09:41
Sent while they are still on the post.
Nobody gets missed
Every single person who comments gets a reply. Not the ones you got to before the notifications buried them — all of them.
It replies in seconds
The DM lands while they are still holding the phone, still interested. Not tomorrow morning when the moment has gone.
It works while you sleep
Comments at 3am get the same instant reply as comments at 3pm. Weekends included.
You can prove it worked
Every DM sent and every link clicked is logged. When a client asks what they paid for, you send them a link.
You already
earned the
reply.
They watched the whole thing, then stopped to type. The hard part is done. All that is left is answering before they scroll on — and that is the part nobody has time for.
Real comments are messy.
Nobody types the keyword neatly. Below is the exact function that runs in production — not a demo of it. Change anything and it decides live.
comma-separate for several
DM sends.
Matched LINK, so this person gets your message.
What the matcher actually sees
send me the link please
Emoji are stripped and everything is lowercased before comparison, and whole-word matching ignores the punctuation around a word — so LINK!!! and 🔥link🔥 both land. With whole word on, linking deliberately does not.
Afterwards
Including the ones that didn’t send.
Every send, skip and failure is logged with the reason attached. A private account that cannot receive messages shows up as a failure with Meta’s own error on it, rather than quietly disappearing from a success count.
Delivery log
| Who | Comment | Status | Time |
|---|---|---|---|
| @maya.coclicked | send me the LINK please 🔥 | SENTDelivered | 09:41:02 |
| @sam.buildsclicked | LINK!! | SENTDelivered | 09:41:04 |
| @nadia.k | link pls | SENTDelivered | 09:41:09 |
| @maya.co | LINK again sorry | SKIPPEDAlready messaged for this campaign | 09:42:20 |
| @priv.acct | LINK 🙏 | FAILEDMeta API 10: recipient cannot be messaged | 09:43:11 |
| @theo.coclicked | can I get the link | SENTDelivered | 09:44:57 |
Asked before every signup.
Answered here rather than after you have handed over an account.
Will this get my account restricted?
No. It runs on Instagram's official API — the same mechanism Meta built for replying to comments. Nothing is scraped, no browser is automated, and no password is ever requested. A message only ever goes to someone who messaged or commented first.
How long does setup actually take?
About two minutes for your first campaign, and most of that is deciding what the message should say. There is no flow builder to learn and no decision tree to draw.
Do I need a Facebook Page?
No, and that is the part people are usually surprised by. Most tools route through Facebook, which means a Page, a linked account, and a Business Manager invite. This connects straight through Instagram Login.
What does it cost?
Nothing while we are in beta. No card, no trial countdown, no locked features. When it does become paid it will be a flat price, never per contact, and you will get plenty of notice.
What if I manage several accounts?
Connect as many as you like. Each one keeps its own campaigns, its own logs, and its own sending limits, so a busy account never affects a quiet one.
Set it up
tonight.
One post, one word, one message. If it has not replied to your next commenter within seconds, you have lost two minutes — and that is the entire downside.
sign in with Instagram · no card