Social commerce template
Discount Code Drop
Reward comments like CODE or SALE with a private discount and a shop link, so the offer never sits in a public caption.
Comment trigger
CODE
Keywords
Private reply
Hey Sam, here is your code: SAVE15 for 15% off this week. Shop here.
Campaign Outcome
Codes reach only the people who asked, and the post gets the comment volume.
Setup Playbook
- 1Show the product and say the code comes by DM, not in the caption.
- 2Keep the code short and give it an end date in the message.
- 3Use a tracked link so you can see clicks per post.
- 4Retire the campaign when the sale ends so late comments get nothing stale.
Best For
- Weekend sales
- Restocks
- Holiday campaigns
Metrics To Watch
- Codes sent
- Shop link clicks
- Comments per post
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