The dish that goes around
One reel doing numbers produces more questions than anyone behind the counter can answer. A campaign answers all of them with the same link to the menu or the reservation page.
For restaurants
Menu and booking links, sent while they are still hungry
A dish reel brings MENU and BOOK into the comments. Each one gets the link in their DMs, so the interest does not expire in a notification list.
What you get
- Any keyword you like, several per campaign, matched with emoji ignored.
- An optional public reply under the comment so other diners see the answer.
- A tracked link, so you can see how many people opened the booking page.
- Works on reels and on posts, on one post or across every post.
Specials and events
A campaign per event keyword - BRUNCH, QUIZ, NYE - each pointing at its own booking page, so you can see afterwards which one actually moved.
One account at a time
A plan covers one connected Instagram account; the Agency plan covers 10. Each connected account keeps its own campaigns, logs, and hourly send allowance, so a second location needs its own connected account.
Against replying between services
CoffeeReach
Typical alternative
When the answer arrives
CoffeeReachSeconds after the comment.
Typical alternativeWhenever someone gets to the phone.
Who gets answered
CoffeeReachEveryone who used the keyword.
Typical alternativeThe comments still visible at the top.
Proof it worked
CoffeeReachClicks on the booking link, per campaign.
Typical alternativeA busier Friday, for reasons unknown.
Templates
Start from a campaign that already works
Questions worth asking
Can one subscription cover several locations?
Only on Agency, which covers 10 connected accounts. Every other plan covers one, so two locations on two Instagram accounts need the Agency plan.
Is this safe for the account?
It runs on the official Instagram Graph API: no scraping, no browser automation, and your password is never asked for. Sends stay under Meta's documented limit of 750 private replies per hour per account, and a DM only ever goes to someone who commented on your post or messaged you first.
What happens to comments Instagram never sends a webhook for?
A polling sweep re-reads recent comments on active campaigns every few minutes and picks up anything the webhook missed. It skips comments that already have a delivery logged, so nobody is messaged twice.
Connect one account and watch a comment become a DM
Free to start. No card, no call, no onboarding fee.