Appeal posts
DONATE on the appeal reel sends the giving page. The message is yours, so the wording can match the appeal rather than a generic template.
For nonprofits
Donation and volunteer links, delivered while the post is working
A campaign post gets people asking how to help. Everyone who comments the keyword gets the donation page or the volunteer form in their DMs.
What you get
- Separate campaigns for donating, volunteering, and signing up.
- Tracked links, so you can report how many people opened the donation page.
- A public reply under the comment so the rest of the thread sees the answer.
- Every send and skip logged with the reason, exportable as CSV.
Volunteer recruitment
VOLUNTEER can point at the sign-up form on a separate campaign, keeping the two audiences and the two sets of numbers apart.
What it is not
No money moves through here. The DM delivers your link to your own donation page, and the only thing recorded is that the link was sent and whether it was opened.
Against a link in the caption
CoffeeReach
Typical alternative
Where the link lands
CoffeeReachIn the inbox of the person who asked for it.
Typical alternativeIn a caption people have to expand and copy.
Reporting
CoffeeReachSends and clicks per campaign, exportable for a board update.
Typical alternativeTraffic with no idea which post produced it.
Reach
CoffeeReachEvery matching comment gets answered.
Typical alternativeWhoever a volunteer manages to reply to.
Templates
Start from a campaign that already works
Questions worth asking
Is anything added to our messages?
On the free plan the public comment reply carries a short "Automated by CoffeeReach" credit. The DM itself is never altered on any plan, and paid plans post the public reply exactly as written.
Can someone else see the results without logging in?
Not yet. Sends, clicks, and click-through rate live in your dashboard, and the delivery log exports to CSV when you need to hand the numbers over. Report links that open without an account, and white-labelling, are on the roadmap and not built.
Is this safe for the account?
It runs on the official Instagram Graph API: no scraping, no browser automation, and your password is never asked for. Sends stay under Meta's documented limit of 750 private replies per hour per account, and a DM only ever goes to someone who commented on your post or messaged you first.
Connect one account and watch a comment become a DM
Free to start. No card, no call, no onboarding fee.