Launch week
One campaign per launch asset: the free lesson, the webinar, the waitlist. Each has its own keyword and its own link, so the numbers stay separable afterwards.
For course creators
Turn a teaching reel into a registration list
Comment CLASS, get the registration link. Everyone who asked is answered, and you can see how many of them opened it.
What you get
- Keyword to registration link, delivered as a tappable button.
- An optional follow gate that releases the link once they follow.
- A follow-up message a set time after the link went out.
- Sends, clicks, and click-through rate per campaign, with a CSV export.
Following as the price of the link
With the follow gate on, the first DM asks them to follow and releases the link when they tap through. If Instagram does not report follow status, it releases anyway rather than stranding a real follower.
A deterministic funnel
There is no flow builder and no branching. Keyword, message, link, optional follow-up - which is most of what a launch needs, and all of it can be read at a glance before it runs.
Against a manual DM push
CoffeeReach
Typical alternative
Reach
CoffeeReachEvery matching comment on the post, every time.
Typical alternativeAs far down the comment list as you get.
Timing
CoffeeReachSeconds, while the lesson is still on their screen.
Typical alternativeHours later, competing with everything else in the inbox.
Reporting
CoffeeReachRegistration link clicks attributed to the campaign.
Typical alternativeGuesswork about which post filled the webinar.
Templates
Start from a campaign that already works
Questions worth asking
Can a keyword in a DM trigger the campaign too?
Yes. A campaign can be set to fire on a direct message containing the keyword as well as on a comment, which covers the people who message instead of commenting.
Does it write the replies for me?
No. What goes out is the message you wrote, with {username} swapped for the commenter's handle. Nothing decides what to say on your behalf, which is the point: you can read the exact text before a single DM is sent.
Can someone else see the results without logging in?
Not yet. Sends, clicks, and click-through rate live in your dashboard, and the delivery log exports to CSV when you need to hand the numbers over. Report links that open without an account, and white-labelling, are on the roadmap and not built.
Connect one account and watch a comment become a DM
Free to start. No card, no call, no onboarding fee.