The reel that asks for a word
A reel ends with "comment CALL and I'll send the application". Everyone who does gets the link while they are still in the app, rather than being told to find it in your bio.
For coaches
Every comment asking how to work with you gets an answer
Pick the keyword, write the message once, and the people who comment it on your reel get your application link in their DMs seconds later. You get a log of exactly who asked.
What you get
- Answer every matching comment, not only the ones still visible in your notifications.
- Deliver the application or booking link as a tappable button in the DM.
- An optional follow-up, one minute to seven days later, to people who actually received the link.
- Per-campaign sends, clicks, and click-through rate, plus a CSV export.
A follow gate when growth is the goal
Turn on the follow gate and the first DM asks them to follow before the link is released. It fails open when Instagram does not report follow status, so a genuine follower is never left stuck waiting.
What it does not do
It delivers what you wrote and records what happened. It does not qualify the lead, handle objections, or book the call for you - that conversation is still yours, and the DM is the handover point.
Against answering the comments yourself
CoffeeReach
Typical alternative
Response time
CoffeeReachSeconds after the comment, while they are still watching.
Typical alternativeWhenever you next sit down with the notification tab.
Coverage
CoffeeReachEvery comment matching the keyword, including the ones Instagram collapses behind "View more".
Typical alternativeHowever many you get through before the batch gets away from you.
What you learn
CoffeeReachSends, clicks, and click-through rate per campaign, exportable as CSV.
Typical alternativeA rough sense that the reel did well.
Templates
Start from a campaign that already works
Questions worth asking
Which keyword should a coaching offer use?
One word people can type without a typo, and not a word that turns up in ordinary praise. CALL, APPLY, and COACH all work; AMAZING does not. You can set several keywords per campaign, and matching ignores case and emoji.
Does it write the replies for me?
No. What goes out is the message you wrote, with {username} swapped for the commenter's handle. Nothing decides what to say on your behalf, which is the point: you can read the exact text before a single DM is sent.
Is this safe for the account?
It runs on the official Instagram Graph API: no scraping, no browser automation, and your password is never asked for. Sends stay under Meta's documented limit of 750 private replies per hour per account, and a DM only ever goes to someone who commented on your post or messaged you first.
Connect one account and watch a comment become a DM
Free to start. No card, no call, no onboarding fee.